By telling the human stories behind the entire value chain that gives life to the Spanish wine with the greatest international projection, ‘Rioja, Land of the Thousand Wines’ portrays a currently blooming wine region underpinned by the talent and the work of the new generations of winemakers that operate side by side with the region’s historic wineries. The film puts the focus on the match between territory and product, wisdom and tradition, and lays a bridge between the origins and the future of Rioja. An immersion into a fascinating world that, through captivating cinematography and careful editing, attempts to find the keys to understanding what Rioja wine is and what makes it so special.